What Does Being Digital Mean In Our View: and how this feeds our product development

gadimazor
Tuesday, May 23, 2017
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As some of you noticed, we have changed the home page of NobexPartners.com quite extensively in the last few days. From discussions we had in a few webinars with our station partners, we understood that we are not doing a good job of explaining how the features of our mobile apps and the backend portal all play together and what drives our road map of future development. Our new home page tries to make it more clear and we want to further explain it here.

Having a mobile app is not, in our view, a branding exercise. It should not be viewed as “something that we have to do because we are asked for it”. Mobile apps are also not just another distribution channel for your content. Being Digital brings completely new capabilities that affect mobile but also the FM part of the business. As we see it, there are 4 distinct new capabilities that Being Digital brings to the table.

  1. With digital you get to know your customers better. As you know from the portal, we show you where they are, what they listen to, how many listen to you at any given point, etc.
    Sessions Per Day
    Streaming stats

    But it goes further – the apps send our servers signals of engagement with songs (turning up volume, for instance, and many other signals like social activity, length of listening, and more), from which we build our song analytics charts – showing you what songs in your playlist are trending up, what songs are turn off songs, and the trend of a given song over time.Songs losing listenersSong Trend

    Some of you do a weekly survey of listeners, but those are limited in scope, costly, offline, and focus only on the top songs. Our charts are fed information that requires no end-user engagement, and are therefore less biased, and of course real-time. Many of our stations use this information in their weekly playlist management meeting.

  2. With digital you can get them back. Traditionally, you broadcasted your content over FM and it was up to the listener to tune-in, depending on their daily schedule and activities. With digital you can ask them to come back and we do this through contextual push messages. We think that broadcast push messages, sent to all listeners, are bordering on spam and should be used only in special situations. But as the contextual push message is more tailored to the specific customer, they are perceived and received as adding value, as a manifestation of you knowing your customers. You have seen those evolve quite a bit in the last few months. We started by sending push messages when you play a song that a listener Liked in the app previously. It shows them that you know them, that you care, and they come back. We then expanded that to send reminders 5 minutes before a show that they Liked is starting (for this you need to update your schedule through the portal, which is a good idea anyway). Then we added the ability to send a push message that is deep linked to a specific item (great for On Demand content), and then added the ability to schedule push messages to a given time too.Specific item pushScheduled push messagesAnd they have an effect. The chart here shows the active listeners one of our stations started to get when they start sending contextual push messages.

    PushIncrease
    Notable increase after contextual push
  3. Digital gives you a whole new set of engagement tools. Many of you are using our new forms, sweepstakes and quizzes features a few times a week. These are fun, inexpensive ways to engage with your listeners and have a two-way dialog that is relevant for them. RequestsForms/Requests?Suggestions
  4. And lastly, and more on this in a separate blog shortly, Mobile brings new ad revenue streams. You know that you are making CPMs of $7-10 on the visual ads in the app, because they are mobile, native, and have a great click through rate. But the local ad capabilities are the major win – those are hyper local targeted ads, that are geo-fenced, measured, and can compete with the likes of Google AdMob and Facebook Audience Network in terms of performance and measurement. And they do deserve their own blog entry. Coming soon.Joya - hyper local

Moving forward, you will see more and more features, some thought by us, some coming from your requests. Those will typically fall into the above 4 categories – features for tighter knowledge of your customers, for getting them back to your content, for easier, more fun ways for them to engage with you, and for new and better monetization.

 

As some of you know for a few years now – many of the features we built into the platform came from you. Please keep those requests, ideas and suggestions coming. It’s not just the best way for us to keep developing our platform – it’s also the most fun way for us to do so.


What Does Being Digital Mean In Our View: and how this feeds our product development

Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

caitwatson
Wednesday, May 17, 2017
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Santa Cruz, May 16, 2017 – FOR IMMEDIATE RELEASE

Nobex Partners announces its latest features: compatibility with Android Auto™, Apple CarPlay™, and Chromecast™.

Nobex Partners apps’ latest feature taps into commuter listeners with Android Auto and Apple CarPlay. Commuters spend 87 minutes a day listening to audio in their cars (http://www.edisonresearch.com/hacking-commuter-code-really-happens-commuters-driving/ Edison Research, Cracking the Commuter Code). Nobex Partners apps are providing the safest way to keep them connected and tuned in through the app with the Android Auto and Apple CarPlay optimized display. This feature will be available to all stations with paid Pro plans.

Apple CarPlay Screen.png

Nobex is also announcing compatibility with Chromecast for home entertainment systems. Nobex Partners makes apps available everywhere listeners go and enables them to connect however they want. This feature will be available to all stations with paid Plus and Pro plans.

“It is great to see more Apple CarPlay enabled apps that allow you to access local radio stations from around the world.” Anthony Barker from CarPlay Life – carplaylife.com

“Android Auto was designed with safety in mind. With a simple and intuitive interface, integrated steering wheel controls, and powerful new voice actions, it’s designed to minimize distraction so you can stay focused on the road.” Android Auto

 


Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

New Android version update

caitwatson
Friday, September 23, 2016
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New version of the Premium app for Android is almost ready including:

  • Playlists will have an action bar (when tapping on the album cover), with 3 actions
    • Video – this will play the video of the song
    • Share – this will share the song
    • buy URL – will send to itunes to purchase this soung
  • Favorites will have the same actions, so once a user has Liked a song, and it’s added to the Favorites they can then see a video of the song, share it, or buy it
  • Video page will use an embedded YouTube player and not via webview. This is a much nicer and smoother user experience.
  • When playing an item in On Demand, users will be able to skip backward and forward between items in the list. And On Demand will support autostart of new items when current track is finished.
  • Video page will support playlist as well as individual videos. Once a playlist is selected, the user can go backward and forward in the playlist.
  • Added support will be coming for SoundCloud playlist
  • Added exit function to the menu (Android only)
  • Push notification will automatically trigger when a new YouTube clip is updated in the connected account.

All features will soon follow for iOS as well.


New Android version update

New Facebook Call To Action Promotion

caitwatson
Monday, August 29, 2016
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Facebook pages are a great place to promote your station’s mobile app and that just got even easier using the tools in your Partner Dashboard.

Check out the Promotion tab and see the direct links to your store listings, HTML snippets to create awesome download buttons for your website and now all the details needed to link your Facebook followers right to the app from your Facebook page.

Facebook Call to Action
Promotion tab > Facebook Call to Action

New Facebook Call To Action Promotion

Updates to Premium apps

caitwatson
Monday, August 15, 2016
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Today we updated both iOS and Android versions and will begin to push these new updates to the stores.
The iOS version is 4.1.10
The Android version is 4.0.9
The main features
  •  search bar when in any of the shows / video pages
  •  embedded YouTube player, which supports playlists
  •  Contact Us menu with abilty to show one or all of phone, email, twitter
  •  Playlist and Favourites have an action bar to watch a video of the song
  •  displays SoundCloud or YouTube playlist summary text
The new Android have specific stability issues that were fixed: including stopping stream playback when the app is closed by various means; automatically attempts reconnecting to stream after dropped.

Updates to Premium apps

July Promo Challenge

caitwatson
Friday, July 08, 2016
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Exciting news for Partner level stations looking to upgrade to Premium: the July Promo Challenge winners will gain a free subscription to Premium!

So check your Revenue report and keep an eye on your Promo Challenge Gauges. You just need to double one or more of your metrics from the previous month and you’ll win Premium for free.

Let's get started!
Let’s get STARTED!

July Promo Challenge

Stream Updating gets Updated!

caitwatson
Friday, June 10, 2016
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Starting this week you can add and remove streams from your apps through the Partner Dashboard without waiting!
StreamUpdatePic

Just login and visit the My Apps tab and click “Station Settings”. You can add your new stream and then delete the old one. Or refresh the connection to your existing stream. Refreshing your stream connection is a good idea if you’ve recently updated where your stream URL points.

Happy Updating!


Stream Updating gets Updated!

Cool Promo Tools!

caitwatson
Friday, May 20, 2016
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Hi there,

We’re always on the look out for some neat tools to help you promote your station and your app. Here are a few we’ve found lately:

Moo Inc. NFC Business Cards

Moo Inc makes great business cards, but now they’ve made them even cooler with the option to create active NFC cards that you can update actions for and monitor the activity. So the cards always stay fresh you can update what action happens when the NFC chip it tapped.

MooInc
How Moo Inc NFC business cards work

Even better, if you follow this link, you’ll get a 10% discount on your order: https://www.moo.com/ca/share/#sfb5jp

 

iPluggers Digital Promoters

Looking to keep fresh new music in your playlist? Check out iPluggers. iPluggers has a large database of new high-quality releases available for airplay. Their platform uses mail updates (‘iPlugging’) to keep music directors updated on the newest releases in their playlist genre. Oh yeah – and it’s Free! 

iPluggers Banner
iPluggers

 

Think about making a Promo Video for your App

We see lots of stations doing cool things to Promote their station’s app. One of the best ways to get your listeners to engage with the app is to show them all the cool things you can do with it. Consider putting together a brief video guiding your listeners through the features of your Nobex Partners app.

A great example from DKFM, Los Angeles:

 

Happy Friday!

~ The Nobex Team


Cool Promo Tools!

Updates and Features

caitwatson
Friday, April 01, 2016
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We now have over 100 apps live on the Premium app!

Congratulations to all the stations that are hitting that exciting streaming benchmark. For those of you who don’t know – when your station streams over 1,000 hours in a month through the app, your app automatically qualifies to be upgraded to Premium.

So what’s the big deal with Premium?

Well, let’s walk through some of the cool features that you get when your app goes Premium. You might already be familiar with the features in the app, so we’re going to focus on the changes  in the Partner Dashboard.

  1. Custom Tiles: These are a great way to keep your app looking fresh and constantly updated. The Custom Tiles make up the lower portion of the new home screen. These tiles automatically draw content from your connected Content Accounts like Twitter, Facebook, YouTube, Instagram, SoundCloud, Podcast, and more.

    You can also create tiles that link to URLs that you provide. So, link to your station schedule, request page, DJ profiles, another station you are partnered with, contest pages – options are limitless. What’s great about the tiles is that you can create them and change the order any time. Just update and save – Presto! The app updates itself on the fly and your content stays fresh.

    Here’s a quick walk through of how to add your Content Accounts
    And one for customizing your Home Page

     

  2. Push Notifications: Instantly send a message to all users on the app. It’s a great way to remind listeners who aren’t currently connected that your afternoon show is about to start, or that you’re dropping a new track and they should tune in!
    Screenshot 2016-03-30 13.28.34.png
    And when a listener “Likes” a playlist item in the app, it’s added to their Favorites. The app with automatically send them a push notification when any items from their Favorites list are playing again. This is a great re-engagement tool and keeps listeners coming back to the app.
  3. Premium Reports: It’s great knowing how many users have downloaded your app, and really handy to see how many minutes you’re streaming. But with Premium reporting you’re going to see what your listeners are loving about your playlist – and what they’re not.
    The apps gather data about how each listener interacts with it. Premium reports aggregate that data and create custom charts for your station showing Top Songs (most listeners tuned in), Top Songs Engaged (listeners turned up the volume, stayed longer, brought the app to the front, shared socially), and Turn Off Songs (these are losing listeners for you). Keep your playlist fresh and engaging for your listeners by getting real time feedback from the app.Click to view slideshow.

    When you want even more detail check in with the Playlist Performance reports. Each track gets a score how many listeners were engaged, how much it was interacted with, how many listeners switched off.

     

    Each dot in the Engagement chart is a song played in the last 30 days, ranked by how many plays it got and how engaging it was for your listeners. In the Detailed view there is a bubble for each time the song was played, the size of the bubble indicates the number of listeners during that play, the X axis is the date, the Y axis is the Engagement Score – hint, you want your bubbles to be big and floating to the top!

 

So those are the Top 3 awesome changes that come with Nobex Partners Premium. Your station automatically qualifies for an upgrade to Premium when you stream 1,000+ hours in a month – but if you’re ready for Premium now you can subscribe for $90/m until you reach the streaming benchmark.

Check out your station’s Account Tab for details on Premium Subscriptions.

Kudos from stations already enjoying Premium:

Stefan, Hot Dance Radio: Hi! App looks beautiful!
Carlos, Rádio MPB: Adorei esse novo aplicativo.
Mark, Wehoudenhethiphop: The new app is awesome
Andy, SkaSpot Radio: I like the new feature with the feeds showing up on the player page. Since I tweet and FB the tracks that are being played, this is very helpful.
Ernesto, DRIVE Radio: I’m very happy, and our listeners too, so I think the new dashboard it’s very great and ergonomic, thanks for your work!
Haydon, Radio Sidewinder: Yes really liking the new app and new dashboard. Thanks.
Dodi, Radio Ranah Minang: Only one word perfecto


Updates and Features