All through the night June 27th, Tel Aviv celebrated one of their biggest cultural events of the year, the White Night Festival. A celebration of their UNESCO designation as the White City.
Our Partner station Radio Tel Aviv hosted a fabulous event called the Headphones Party powered by their custom app from Nobex Partners. 30,000 event attendees listened on their headphones and danced through the night to great music available only through the app making it the largest ever silent disco!
“Top DJ’s lead the party from 20:00 till the middle of the night, in complete silence (the square is in the middle of residential part of Tel Aviv). Amazing scene!” – Roy Katz, Radio Tel Aviv
The app saw more than 40x the number of daily downloads, 5x streaming minutes, and 7x streaming sessions for the event.