We’ve written before about the benefits terrestrial radio stations get when they add streaming, mobile apps, and websites specifically optimized for radio stations. One of the biggest benefits to going digital is the metrics. When you’re streaming, it’s no longer about estimating market size or approximating listener engagement. You can optimize your playlists to maximize your listenership because you can actually see — in real time — what content resonates with your audience and how they respond to it.
Introducing Top Cranked Up Songs
To help stations grow their audiences, we’re continuing to roll-out more granular reporting alongside our eBex scores (Nobex Partners’ proprietary listener engagement metrics). We’re excited to introduce a new report. Top Cranked Up Songs is available in the Reports section for our Pro subscribers.
As you can probably guess by its name, Top Cranked Up Songs displays — in order — the songs in your playlist that got your listeners to turn up the volume on their mobile devices. The report also lists how many total cranks your songs received.
Here’s a sample report from a Nobex Partners client tracking its station’s top cranked up songs:
How a station can use Top Cranked Up Songs
If you’re a Pro subscriber, you’ll find your new Top Cranked Up Songs list in the Reports section of your control panel. Just click on Charts.
Stations are using this data to inform their content decisions, including more plays of songs that listeners dig and removing those songs that push listeners away. Our new Top Cranked Up Songs chart joins a handful of other listener engagement reports that top stations are using to refine and improve their programming, delighting their listeners.
In addition to Top Cranked Up, Pro subscribers can see what content in their playlists listeners are turning off, which songs are trending up/down in terms of listener engagement, and how specific content is trending over time.
So, get cranking.