As radio station owners look for ways to grow and engage their audiences, discovering new perspectives and strategies can be invaluable. The RADIO CREATORS podcast, hosted by industry veteran Steve Randall, offers just that: insights, practical advice, and inspiring stories tailored to those running or working in small-scale and community radio. With more than 30 years of experience in the field, Steve brings on guests who share their expertise on everything from local programming to digital broadcasting.
Here’s why RADIO CREATORS is a must-listen for station owners:
Insights into Community Radio and Small-Scale Stations
One of the core focuses of RADIO CREATORS is the unique challenges and opportunities facing small-scale and community radio stations. Episodes feature interviews with radio professionals like Keri Jones of Alfred FM, who took a fresh, hyper-local approach to radio broadcasting. The podcast explores how stations like Alfred FM have succeeded by focusing on small, well-defined communities, offering practical takeaways for station owners on how to make local content more meaningful and engaging for their audiences.
Navigating the Digital Radio Landscape
With the rise of DAB and online streaming, RADIO CREATORS provides valuable insights into how small stations can stay competitive in the digital age. In episodes like the one with Ash Elford from Angel Radio, listeners learn about the growing accessibility of DAB broadcasting and how it’s become a viable option for small community and commercial stations. Steve and his guests discuss the potential of DAB for reaching wider audiences without the traditional costs of FM broadcasting, providing station owners with information on whether this could be a good fit for their growth strategies.
Innovative Revenue Streams and Sustainability
Running a radio station is more than just creating content; it’s also about maintaining sustainability. In the episode with Nathan Spackman from Bro Radio, Steve discusses how stations can diversify their revenue streams, from organizing community events to running educational programs like Bro Radio’s academy for young people. This kind of innovation is critical for stations looking to ensure long-term success, and RADIO CREATORS shares several approaches that can be applied to any small-scale station.
Elevating Audio Production and Listener Experience
A station’s sound is its identity, and RADIO CREATORS podcast doesn’t shy away from diving into the art and science behind creating compelling audio experiences. In the episode with Chris Stevens, a veteran in radio jingles and imaging, station owners learn how to enhance their audio branding, creating a more cohesive and engaging sound. The discussion on production techniques is especially useful for smaller stations wanting to elevate their broadcasts without needing large budgets.
For Nobex Partners clients, RADIO CREATORS is the perfect complement to the powerful tools already offered by our platform. While Nobex Partners helps you visualize your content, deliver an easy-to-use app, and support On Demand content, playlists, and schedules, RADIO CREATORS offers strategic insights that can help you optimize how you run your station day-to-day. By combining our platform with the practical advice from the podcast, station owners can stay ahead in an evolving radio landscape.